TikTok Wants to Help You Win the Holiday Shopping Rush

TikTok is officially in holiday mode, and it's rolling out fresh tools to help brands make the most of the shopping chaos. The platform just launched a new holiday marketing guide as part of its updated Holiday Hub, and it's packed with tips, stats, and creative resources designed to boost your ad performance. The guide is available to download with an email sign-up, but here's the gist if you want the highlights without digging through the full PDF.


Every year, the holiday season turns into a marathon of marketing overload, and businesses are scrambling to get shoppers' attention. TikTok's message is basically: don't wing it. The platform is encouraging brands to take advantage of the many strategy guides and best practices that major platforms release this time of year, and TikTok is stepping up with its own version — a guide that breaks down how to get more value out of your ads during the busiest retail weeks. The "what" is simple: a one-stop resource loaded with advice, creative tools, and performance tips. The "when" is right now, ahead of the holiday shopping peak. And the "where" is TikTok's Holiday Hub, where all these extras live.

One of the first things TikTok highlights is how much users rely on the app for product research during the holidays. The guide includes fresh usage stats showing that people aren't just scrolling for entertainment — they're actively looking for gift ideas, reviews, and inspiration. Then it moves into what TikTok calls its "festive fundamentals," which break down how to craft ads that stand out and keep working for future seasonal pushes. There's also a checklist of ad essentials you can literally tick off to make sure you're not missing any easy wins.

TikTok also links to a bunch of free creative and planning tools to help brands build stronger campaigns. Many of these features lean heavily on TikTok's evolving AI ad solutions, which have been trained on high-performing campaigns to help brands target more effectively. If you're looking to stretch your budget while reaching the right people, these AI tools could be a big deal.

Influencer partnerships also get plenty of attention, which makes sense — TikTok's creator ecosystem is its powerhouse, and producing standout video content requires skill not every brand has in-house. The Holiday Hub points you to tools for researching creators, evaluating potential partnerships, and building campaigns that feel native to the platform instead of forced.

Overall, TikTok's new holiday guide is a helpful shortcut for anyone planning seasonal campaigns. If you want to stay ahead during the busiest shopping window of the year, this resource might save you time, stress, and maybe even a few ad dollars along the way.

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