Analytics

14 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

June 30, 2023

14 Google Will Sunset Universal Analytics July 1st

Analytics, Google, Paid Advertising, SEO

Last year, we covered how Google will be sunsetting Universal Analytics (UA), and well... the time has finally come. June 30th is the last day Google Analytics 3 collects new data, as the cutoff date is July 1st, which is when the search giant wan...

109 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Advertiser Installing Google's Simplified Tag Manager on His Website That Only Use One Line of Code

August 05, 2022

109 Google Simplifies Tag Manager and Adds 4 New...

Analytics, Google, Paid Advertising, SEO

There's a lot of Google news to unpack here, so let's get into it. The company has released a simple, centralized tag solution that can be placed on top of existing global site tag (gtag.js) implementations on websites.

97 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Laptop Displaying Business Manager Dashboard That LinkedIn's Launching Soon and Will Add Features for Teams

June 08, 2022

97 LinkedIn Is Launching a Business Manager and...

Analytics, Business and Companies, Paid Advertising, Social Media

The LinkedIn Business Manager will be a centralized platform that's designed to make it easy for agencies and businesses to manage people, ad accounts, Pages, and the companies they work with.

127 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Men Exchanging Briefcase Symbolizing Meta Funding Anti-TikTok Campaign to Politicians and Faces Lawsuit Over Facebook Ads

March 31, 2022

127 Meta Launched Anti-TikTok Campaigns and Faces...

Analytics, Business and Companies, Paid Advertising, Social Media

Start brewing a giant teapot because we're spilling some tea today. Today's drama is all about Meta, formerly known as Facebook, which is what we're talking all about in this 3MDD.

119 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Phone Surrounded by Analytics and SMS Icons as Google Launches Text Alerts and Retires Universal Analytics

March 17, 2022

119 Google Updates You Need To Know Wrapped Up!

Analytics, Business and Companies, Google, Paid Advertising, SEO

There's a lot to unpack about Google in this 3MDD, so we will jump right into it with the major update you need to know.

134 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Laptop Displaying Google Analytics Over European Continents With Austria and France Highlighted As They Declare Their Services Illegal

February 14, 2022

134 France Joins Austria in Declaring Google Analytics...

Analytics, Business and Companies, Google, Internet

France joined Austria in declaring Google Analytics (GA) illegal since it breaches the EU's General Data Protection Regulation (GDPR) laws.

130 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Web Browser Showing Scale of Justice Location Pin on Map As Google Faces Lawsuit Over Location Tracking

January 26, 2022

130 Google Facing Lawsuit Over Location Data and FloC...

Analytics, Business and Companies, Google, Paid Advertising

A new lawsuit targets Google over how it gets its location data and how the company profits from tracking it.

218 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

TV News Report Showing People Spending Nearly as Much Time Watching Social Media Content Than Cable

January 04, 2022

218 Consumers Spend As Much Time Viewing Social Media...

Analytics, Content Marketing, Social Media

A new report finds that social media videos now see as much time consumption as traditional TV, and it's giving cable a run for its money.

140 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Illustrated Programmers Wearing Thanksgiving Hats Optimizing Website for Google's November

November 24, 2021

140 Google's Rolling Out Their November 2021 Core Update

Analytics, Google, SEO

Google's rolling out a November 2021 core update throughout the holiday shopping season, and the completion date won't be officially announced because they're working on other updates that are interconnected.

182 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Facebook Skews 15% of iOS Web Conversions Data as Apple logos Fall Off Illustrated Conversion Funnel

September 23, 2021

182 Facebook Struggles To Report 15% of iOS Web Conversions

Apps, Analytics, Business and Companies, Social Media

Are you running Facebook ads and feeling frustrated by their performance? Don't blame Facebook. Blame Apple. They're the reason why Facebook admitted to underreporting 15% of iOS web conversions. Facebook recently posted a blog on navigating ch...

143 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Laptop Displaying YouTuber and Surrounded by User Generating Content Creators

September 21, 2021

143 User-Generated Content Influences Consumers More...

Analytics, Content Marketing, Ecommerce

2,000+ shoppers in a study were asked, "what makes them go from being browsers to convinced online paying customers?" The answer: "user-generated content (UGC)." Remember that acronym; it'll be mentioned a lot. User-generated content comes in m...

181 Copy Link Your browser does not support automatic copying, please select and copy the link in the text box, then paste it where you need it.

Tech Savvy Superhero That Uses Ad Blockers Holding Laptop With Ad Blocked Which Skews Data Analytics

September 08, 2021

181 Are Tech-Savvy Audiences Skewing Your Analytics?

Analytics, Google, Internet

Here's a stat. 58% of Hacker News, Reddit, and tech-savvy audiences block Google Analytics. What's the main culprit behind this skewed data? Well, it's mostly because of ad blockers that have features that block data tracking. By default, bo...