October 17, 20238 Google Ad Changes Leave Marketers in the Dark
So, Google has done it again. They have a habit of sneaking around and making changes that make a big difference to advertisers, except they forgot (wink) to tell us about the implications. You know about the big antitrust case the feds have la...Read more
June 30, 202315 Google Will Sunset Universal Analytics July 1st
Last year, we covered how Google will be sunsetting Universal Analytics (UA), and well... the time has finally come. June 30th is the last day Google Analytics 3 collects new data, as the cutoff date is July 1st, which is when the search giant wan...Read more
May 11, 202332 Google I/O 2023 Recap: AI Search Upgrades and More!
This week, Google unveiled some AI-driven search upgrades at their annual I/O conference, and there's a lot to cover in under 3 mins. So we'll skip the new phones and tech gear to keep it tight and jump right in!Read more
December 16, 202256 Google Adds Experience to Its E-A-T Concept
We hope you have an appetite for knowledge today! Because recently, Google added an "E" to its E-A-T concept and announced some major updates to its Quality Rater Guidelines (QRG) document for search.Read more
August 19, 2022107 Google's Helpful Content Update Puts People First
Google announced some news that sent a shockwave throughout the SEO community regarding content creation. The update they're launching targets 'unhelpful' websites, content aggregators, and SEO tactics that game its Search algorithms.Read more
August 05, 2022109 Google Simplifies Tag Manager and Adds 4 New...
There's a lot of Google news to unpack here, so let's get into it. The company has released a simple, centralized tag solution that can be placed on top of existing global site tag (gtag.js) implementations on websites.Read more
May 31, 2022192 Apple Teases To Launch New Search Engine
Apple will unveil some new augmented reality-based products at the Apple World Wide Developer Conference, which is cool and all, but we're wondering what a "smart" Siri and a new search engine have to do with each other.Read more
April 08, 2022144 Google's Multisearch Feature Combines Images and Text
According to Google, 66% of shoppers failed to find a product using only words to describe it. So to help those who can't put a finger on it, Google introduced Multisearch, which combines text and images to help you find stuff.Read more