Amazon Implements AI-generated Review Summaries to Optimize User Experience
August 15, 2023
1 min 16 sec read
Today, in another episode of how AI is getting closer to conquering the world and exterminating the human race...
Okay, that was a bit much... Was it, though?
Well, jokes aside, we all know AI is, in fact, changing the digital industry as we know it. Now, it's Amazon's turn by announcing AI-generated review summaries, so users don't have to read through all the comments
We've all been there, right? – you find yourself in the vortex of customer reviews, wading through sentences longer than your grocery list. With this new feature, Amazon is getting rid of that problem and letting AI summarize all those reviews into one single paragraph.
Harnessing the power of Generative AI, this new feature extracts common themes, key sentiments, and noteworthy pros and cons from the sea of customer feedback. It then presents you with a concise yet comprehensive overview of what people are saying about a product.
They've been working on this feature for a while, but they've moved from the testing phase and are now making their debut on a "subset" of users in the US, right within Amazon's mobile app.
However, it's important to note that while AI has certainly come a long way, it's not infallible. Amazon acknowledges that there might be nuances and individual preferences that can't be perfectly captured by the algorithm. That's why these summaries are designed to complement, not replace, the wealth of detailed reviews available.
But wait, this isn't just about giving you a short-cut from reading reviews. Amazon also intends to battle fake reviews with this new feature. They've made sure the AI stays level sharp by pulling info only from verified purchases.
Amazon's statement about their new customers review feature
expressed their desire to embrace authentic reviews –whether positive or negative– and strictly fight fake reviews that intentionally mislead customers with information that is not impartial, authentic, or intended for that product or service.
About this new feature, they also mentioned that "it includes machine learning models that analyze thousands of data points to detect risk, including relations to other accounts, sign-in activity, review history, and other indications of unusual behavior, as well as expert investigators that use sophisticated fraud-detection tools to analyze and prevent fake reviews from ever appearing in our store."
You'll be able to find the feature at the top of the review section on mobile, under the heading "Customers say".
Can't wait to see how it will turn out. I mean, no more endless reading just for a pair of socks? Yes, please!
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