Instagram Announces How Its Reel's Algorithm Works
August 03, 2021
1 min 04 sec read
On Wednesday, August 4th, Instagram (IG) shared a post aimed at
content creators explaining how their Reel's algorithm worked. They revealed a few key tips for all you content creators out there to keep in mind if you want your Reels to rank for maximum visibility.
![Instagram Shares Reels Algorithm For Content Creators](/images/30/ig-shares-its-reel-algorithm.jpg)
Their algorithm looks at how likely someone will watch your Reel based on few signals listed in order of importance.
So IG will show your Reels based on 4 factors:
- Your audience has to watch a Reel all the way through.
- They've got to smash that like button!
- If they say it was funny or entertaining in the comments section, then that's a good sign.
- We're speculating that the algorithm recognizes positive and reinforcing language.
- Lastly, if they go to the audio page and make their own Reel after seeing yours.
So what are IG's ranking signals that determine rank-worthy content?
Your Recent Activity: They're looking at content that you and your audience previously liked, commented on, and engaged with recently.
Post-Engagement History: If you've interacted with a person or profile, they're looking at the history of it and frequency.
Video Quality and Info About the Reel: Only post high-resolution videos because they're looking at pixels, whole frames, and tagging the music helps increase its visibility. They're looking at the popularity of the video as well, which could be a signal for trending content remade by others.
IG recommended and stated to avoid posting videos with low-resolution or watermarks. Reels that are about political issues or people are another factor that'll limit your content's visibility.