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LinkedIn Kicks Creator Mode Option to the Curb

February 07, 2024

1 min 42 sec read
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LinkedIn is getting rid of the Creator Mode option and making most of its features optional tools for all users. It's all part of the platform's master plan to move away from hashtags and toward AI systems to assist with discovering content. And while they're at it, they decided the "Follow" button needs to be bigger.

Man With Arms Around Huge Cell Phone with Hash Tag Bye
Creator Mode launched in 2021, providing tools to help users build a presence in the app. The ability to associate topical hashtags with your profile, a "Featured" section that showcased your content, and a "Follow" button instead of a "Connect" option were some of the features, but we can say bye-bye to them now in favor of an AI-driven system.

You heard it right. AI once again taking center stage because who needs humans anyway?

Starting this month, LinkedIn is getting rid of profile hashtags to highlight topics creators share content about, and beginning next month, LinkedIn is kicking the Creator Mode to the curb by removing the option altogether.

The "Follow" button will be spared the ax, and your "About" section will again be located at the top of your profile. The bottom line is Creator Mode no longer needs to be accessed separately, It's sort of built into the whole thing.

LinkedIn says, "We're eager to bring the best of Creator Mode to more LinkedIn members. In the coming months, we'll be opening up additional creation tool access and deeper analytics to all members, investing in the tools we've heard work best for sharing and building an audience, and removing the need to toggle creator mode on and off."

The main difference is the focus on removing hashtags as a connective element. Break out the tissues. We know hashtags are like old friends, but LinkedIn thinks it's time for them to go as it moves toward a better way for users to discover all the cool stuff you can discover on LinkedIn.

According to LinkedIn, "With more advanced system matching, hashtags don't really add what LinkedIn had been hoping they would in a discovery sense," so they're scaling them back, which just happens to come at the same time the platform is ramping up its use of AI.

Like all social platforms, LinkedIn recognizes the value of its creators. Removing the Creator Mode might lead to more users creating better content. It seems LinkedIn might be thinking along those lines

And as for the hashtags?

LinkedIn says they simply aren't necessary anymore. AI can handle all the highlighting and discovery of all things relevant in the LinkedIn world.

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