Meta Introduces Brand Protection Measures

With all the scammers and impersonators online, it's getting harder to protect brand reputation, but now Meta is giving brands new tools to help with the fight.


These new tools, which focus on protecting your trademark, curbing counterfeits, and nipping copyright infringement in the bud, include Brand Rights Protection Manager, which uses AI to identify counterfeit scams, and an increased image upload limit from 50 to 200.

A Property Reporting Center provides an easy way to report intellectual property violations, and a "Protecting Businesses" section on Meta's Business website offers sound advice and strategies for protecting your brand's reputation.

Updates to the Brand Rights Protection simplify reporting anyone misrepresenting, infringing on your copyrights, or impersonating your brand with improved matching, cross-surface searching, saved searches, and an increased reference library.

Additionally, three new features have been introduced to help brands protect and manage their copyrights and trademarks, including automatic blocking, image attribution, and the ability to perform bulk actions.

The new features will make it easier for businesses to locate and prevent brand impersonation, stop scams and fraud, and report the offending parties while blocking infringing content on both Facebook and Instagram. Meta hopes the enhanced and streamlined process will make it easier for brands to protect their reputation and for consumers not to get scammed.

The requirements for applying for Brand Rights Protection include having an account on Business Manager, owning a registered trademark, and having no history of intellectual property violations. Applicant must also be an employee of the brand or business.

It's refreshing to see a company like Meta emphasizing brands and offering ways to help them fight the cesspool of sharks and leeches trying to exploit consumers.

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