Meta's Expansion of Paid Verification: Businesses Get the Blue Check Treatment
September 20, 2023
1 min 49 sec read
So, the race for that coveted blue checkmark just got a lot more interesting. Meta, the digital giant formerly known as Facebook, is expanding its verification program to include business accounts
. But before you go reaching for your digital wallet, let's take a closer look at what this means for businesses and their quest for online authenticity.
First things first, it's essential to know that Meta isn't new to the verification game. They've been offering a verification membership for individual creators since February, giving influencers and personalities a way to stand out in the crowded social media landscape.
Now, I guess it's the businesses' turn to shine.
Okay, how much will this shiny blue badge of honor cost? Well, for businesses, it's going to be $21.99 per month for an Instagram account or a Facebook page when purchased on the website. And if you're feeling fancy and want both your Facebook and IG business pages verified, there's a combination package priced at $34.99.
But what do you get for your digital dollars? The benefits are pretty sweet. First and foremost, that dazzling Verification Badge – it's like the golden ticket to the virtual Wonka factory. Even though we don't know what's going to happen in the future, as for now, the badge still screams credibility and trustworthiness, so it will help your business stand out in a sea of imposters.
Speaking of – Impersonation Protection is another perk. No one wants a doppelgänger running around pretending to be your business. With the verification, you'll have an extra layer of protection against online identity theft.
Account Support is also on the menu. Say goodbye to automated customer service chatbots that never quite understand your problem. Verified businesses get priority support so that you can get back to business without the hassle.
And last but not least, Improved Discovery. Verified businesses are more likely to appear in search results and recommendations, increasing your online visibility and reach.
Now, here's the kicker – this business verification package isn't available for purchase just yet. Meta has announced it, but we're still waiting for the green light. You can join the wait list
Alright, real talk: what do we think about this paid verification strategy? Honestly, it is a bit of a double-edged sword. While it can help separate the wheat from the chaff in the digital world, it also raises questions about whether authenticity should be something you pay for. Only time will tell if this trend is here to stay or if it'll eventually go the way of the dodo.
As for now, businesses, you're open to invest in your online identity and wear that blue checkmark. It might just be worth its weight in digital gold.
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