TikTok Considers Longer Video Uploads
October 23, 2023
1 min 21 sec read
Okay, so we're not talking about YouTube masterpieces yet, but TikTok is paying attention to those who want a little more time to shine.
Sure, they let you do ten-minute videos, but have you ever gotten to the end of the ten-minute mark and wished you could have just five more?
That was our battle cry: "Just give me five more minutes!"
Well, now you've got your wish, or almost, anyway. Currently, they are only testing the extra five minutes or teasing us with the possibility.
It's hard to believe TikTok's original time limit was 15 seconds, barely enough time to clear your throat. Remember how excited you were when they extended that to a full minute, three minutes, five minutes, and finally, a whopping 10 minutes in 2022? And now, ladies and gentlemen, 15 minutes in the limelight
It'd sure be nice if they stopped nickel and diming us and just letting us run wild.
But wait, do people actually watch that long? Isn't the attention span somewhere around three minutes these days? We think so, which is why we keep our stuff at three minutes or less, but you already know that.
On the other hand, TikTok thinks longer videos will increase the time spent in-app, which they hope will offer the potential for mid-roll ads and other profitable ventures associated with the epic-type videos we see on YouTube.
Heck, the Chinese version of the app, Douyin, already allows users to post 30-minute videos, which seems to work for them. TikTok is only following their lead.
It's currently not clear how fast this new ability will roll out or if it will be available to everybody, but we're guessing that with the success Douyin has experienced, we might soon be seeing videos on TikTok even longer than 15 minutes.
Are viewers ready to invest that much time? Only time will tell if this gamble pays off or not, but in the meantime, if you can't get it all done in ten minutes, you're about to get an extra five.
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