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TikTok Implements New Measures to Combat AI-Generated Content

May 13, 2024

1 min 06 sec read
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TikTok, has announced significant steps in its ongoing efforts to combat the proliferation of AI-generated content (AIGC) across its platform.

Hand Holding a Flashlight That Points at AI Sign
In a move aimed at enhancing content authenticity and mitigating the spread of misinformation, TikTok has unveiled a new watermarking AI system. This system functions as a digital labeling mechanism, distinguishing between user-generated content and material generated through AI algorithms.

The initiative comes as TikTok aligns itself with industry-wide endeavors such as the Adobe-led Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity (C2PA). By joining these initiatives, TikTok underscores its commitment to upholding best practices in content source, emphasizing the importance of transparent disclosure regarding the origins of digital content.

While TikTok already mandates the labeling of AIGC produced using its proprietary AI effects, the newly introduced policy extends oversight to content generated offsite. This automated oversight entails the implementation of an auto-labeling system capable of parsing content metadata to identify instances of AI generation accurately.

Moreover, TikTok's collaboration with Adobe's Content Credentials standards marks a significant milestone in the platform's efforts to enhance content transparency. By attaching Content Credentials to TikTok content, users gain access to comprehensive information regarding the creation and editing processes, including timestamps, location data, and editing tools employed.

By embracing these initiatives, TikTok becomes the inaugural social media platform to embrace Adobe's Content Credentials standards fully. This move underscores TikTok's proactive stance in fostering a digital environment characterized by transparency, accountability, and integrity.

TikTok's proactive measures represent a commendable stride towards safeguarding the integrity of its platform. Through collaboration with industry partners and the adoption of cutting-edge technologies, TikTok endeavors to fortify its defenses against the proliferation of AI-generated content.

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