YouTube Video View Campaigns: AI-Powered Advertising Gone Wild
October 02, 2023
2 min 21 sec read
Well, you know it was bound to happen. We've heard about AI's involvement in almost every facet of our lives. Like it or not, our AI buddies are hanging out with us, begging to be a part of everything we do, and now YouTube has announced its Video View Campaigns (VVC) a new way to Maximize Views Efficiently Using Video View Campaigns, Powered by Google AI
In case you forgot, or maybe you never knew, Google bought YouTube in November 2006 for $1.65 billion, so the super video platform has that going for it.
Google proudly brags, "In early testing, Video View Campaigns have achieved an average of 40% more views than in-stream skippable cost-per-view campaigns."
Of course, they have. Google is always trying to stay on top, and with Microsoft's OpenAI, Meta (Facebook), and Amazon already diving deep into the AI pool, Google knows there's no time to waste when it comes to asserting its dominance.
So, let's talk about VVC, the new YouTube feature that bestows brands with the superpowers necessary to maximize views across in-stream, in-feed, and now YouTube Shorts, and you can do all of this in one campaign.
Early tests suggest these campaigns can snag up to 40% more views and a 30% lower cost-per-view than in-stream skippable campaigns. Who doesn't think that sounds good?
Maybe even too good to be true, except it's been put to the test.
Samsung Germany wanted to grab the attention of its prized Gen Z crowd during the peak holiday season, and by using VVC, they were able to significantly increase views and achieve 94% incremental reach while reducing CPMs. In short, they got a real boost in the kind of customer interactions a company drools about.
Warner Brothers Korea used VVC to drive user engagement, maximize views, and sell those precious tickets to their new movie, "Bones and All." They snagged 33% more views with 36% less cost than TrueView In-Stream alone.
Google states that the climate is tough on those magic marketers who try to keep it all going in spite of numerous challenges, including inflation and weak links in our supply chain, making the use of AI-driven solutions more important as time goes on because they'll help you "measure the incremental impact of your campaigns with brand lift, search lift, and data-driven attribution."
This wonder of AI marketing magic is available globally, so any advertiser can use VVC to deliver their brilliant campaigns effectively to an audience that matters.
VVC, Google insists, will be the partner you've been looking for. It's going to help you connect your brand with the right folks at the right time, catapulting interest and intent through the roof.
In short, it means you can be more effective in targeting the right crowd, and when it comes down to it, the right crowd is everything. Who wants to hang out with the wrong crowd?
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