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YouTube's Game On: They are Testing 'Playables' in Mobiles

September 07, 2023

1 min 38 sec read
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Greetings, gaming aficionados and YouTube enthusiasts! It seems that the video app is making a playful move.

Get it? Get the pun?

Alright… moving on to today's news.

Phone Screen Showing a YouTube Playable Video
YouTube is jumping into mobile games with 'Playables'. That's right – more gaming action, and loads of opportunities for entertaining content.

So Playables are YouTube's way of saying, "Hey, let's make gaming even more awesome." They're all about making it accessible, interactive, and downright enjoyable. YouTube is continuing to redefine the way we experience digital entertainment, and with Playables, they've taken a leap into the future of mobile gaming content. So, gear up for an exciting new way to explore games, discover hidden gems, and connect with your fellow gamers.

How does it work? Well, YouTube perfectly explained it in their statement: "Playables are games that can be played directly on YouTube on both desktop and mobile devices. If you're part of this experiment, you'll see a section on YouTube called "Playables" that will appear alongside other content on the home feed."

Why does such a small experiment seem like a big deal? 'Cause gaming is more than just a pastime – it's a global phenomenon. And YouTube, with its massive and diverse audience, is the perfect platform to blend gaming with entertainment seamlessly. This isn't just about convenience; it's about creating a space for gamers to connect, share, and enjoy new experiences.

Besides, this is a smart move on the platform's part, since gaming is already a colossal part of the YouTube experience. In 2022 alone, gaming content generated over 4 billion hours of watch time on the platform. Many of the most popular creators in the app have strong ties to the gaming community, making YouTube the ultimate destination for gamers and gaming enthusiasts.

This new feature could do more than make gaming content more engaging—it could also increase the time viewers spend on the platform. With longer engagement, YouTube opens up another avenue to revenue through sponsorships, ad placements, add-ons, and more. It's an exciting opportunity that YouTube will surely be exploring. It'll be fascinating to see how users respond to these gaming options and whether it can drive audiences toward this exciting new project.

Now, a quick heads up: this feature is currently in the experimental stage, so don't be surprised if your favorite game isn't available just yet. However, this peek behind the curtain is a promising sign of what's coming in the YouTube gaming world.

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Categories: Apps, Social Media
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