Articles for the year 2021 - 3 Minute Digital Digest

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Facebook Skews 15% of iOS Web Conversions Data as Apple logos Fall Off Illustrated Conversion Funnel

September 23, 2021

192 Facebook Struggles To Report 15% of iOS Web Conversions

Analytics, Business and Companies, Social Media, Facebook

Are you running Facebook ads and feeling frustrated by their performance? Don't blame Facebook. Blame Apple. They're the reason why Facebook admitted to underreporting 15% of iOS web conversions. Facebook recently posted a blog on navigating ch...

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Laptop Displaying YouTuber and Surrounded by User Generating Content Creators

September 21, 2021

154 User-Generated Content Influences Consumers More...

Analytics, Content Marketing, Ecommerce

2,000+ shoppers in a study were asked, "what makes them go from being browsers to convinced online paying customers?" The answer: "user-generated content (UGC)." Remember that acronym; it'll be mentioned a lot. User-generated content comes in m...

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TikTok World Event Announcement And An Animated Crowd Of People

September 20, 2021

185 Sept. 28th Marks TikTok's First-Ever Global...

Apps, Business and Companies, Social Media

Whether or not you're on the TikTok bandwagon, you won't want to miss this. TikTok is hosting its first-ever global business event on Sept. 28th. Best of all, it's totally free! The digital conference is geared towards helping brands, agencies,...

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Person With Remote Control Pointing at Streaming Apps Next to Shopping Cart

September 17, 2021

171 Streaming Ads Take Center Stage For Holiday Shopping

Apps, Ecommerce, Paid Advertising

If you're a company that has ad dollars invested in traditional TV, you might want to reconsider after reading this article, especially before the holiday season begins. Roku and Harris Poll released an annual survey on Sept. 15th showing how s...

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Discover SEO Treasure, New Keyword and Topic Ideas Using Social Media

September 16, 2021

178 Discover SEO Gold With Social Media

Content Marketing, Google, SEO, Social Media

We'll be flying through some ways you can use social media for keyword research to dig up some overall SEO gold or even help with your PPC ad targeting! There's a lot of value in researching on all the platforms where people spend their time....

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Globe With Hands Exchanging Shopping and Time as Buy Now, Pay Later Trends Worldwide

September 15, 2021

160 Buy Now, Pay Later Model Sweeps Global Markets Now!

Business and Companies, Ecommerce

The buy now, pay later (BNPL) business model has grown fast and worldwide ever since Amazon announced adding that option at the checkout soon through its partnership with Affirm. The payment option has existed for as long as "buy here, pay he...

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September 14, 2021

196 Intuit Buys Mailchimp for $12 Billion To Focus on...

Business and Companies

Intuit, the company that makes doing your taxes and accounting "easier," just confirmed that they will buy Mailchimp for $12 billion in a cash and stock deal! Why should anyone care? Well, this is one of the largest acquisitions of a bootstra...

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Animated Phone With Blue Twitter Checkmark Representing A Verified Account

September 14, 2021

187 Twitter Verification Request Train Is Rolling Again

Apps, Social Media, X

Ah, the coveted blue checkmark. If you're a Twitter user still trying for account verification, now's your chance! Twitter announced on Monday that it has once again reopened its account verification process after a brief hiatus. If y...

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Tech Savvy Superhero That Uses Ad Blockers Holding Laptop With Ad Blocked Which Skews Data Analytics

September 08, 2021

211 Are Tech-Savvy Audiences Skewing Your Analytics?

Analytics, Google, Internet

Here's a stat. 58% of Hacker News, Reddit, and tech-savvy audiences block Google Analytics. What's the main culprit behind this skewed data? Well, it's mostly because of ad blockers that have features that block data tracking. By default, bo...

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TikTok Shares Their Tips for Top-Performing Videos

September 05, 2021

202 TikTok's Top-Tier Tips for Better Performing Video Ads

Apps, Content Marketing, Social Media, TikTok

TikTok recently gave some general tips for content creators to help make their video ads perform better and threw in some extra advice for those in the gaming and ecommerce verticals. So here are some best practices by TikTok's Creative Insi...

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September 03, 2021

186 Target Untapped Audiences With Reddit's...

Business and Companies, Social Media

From forums like WallStreetBets, a thread that fueled "meme stock mania," to an Ask Me Anything session with former President Obama, Reddit's got a whole lot going on lately! Reddit launched an ad placement tool so you can buy "Top Comments" ...

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September 02, 2021

173 Legal Slam Dunk Win for South Korea Over Tech Duopoly

Apps, Business and Companies

Recently, South Korea legally slammed dunked on two major tech duopolies. They passed an "Anti Google law" to curb Google's and Apple's in-app payment commission. South Korea's National Assembly voted August 31st to prevent app developers fro...