Analytics

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Facebook Skews 15% of iOS Web Conversions Data as Apple logos Fall Off Illustrated Conversion Funnel

September 23, 2021

192 Facebook Struggles To Report 15% of iOS Web Conversions

Analytics, Business and Companies, Social Media, Facebook

Are you running Facebook ads and feeling frustrated by their performance? Don't blame Facebook. Blame Apple. They're the reason why Facebook admitted to underreporting 15% of iOS web conversions. Facebook recently posted a blog on navigating ch...

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Laptop Displaying YouTuber and Surrounded by User Generating Content Creators

September 21, 2021

154 User-Generated Content Influences Consumers More...

Analytics, Content Marketing, Ecommerce

2,000+ shoppers in a study were asked, "what makes them go from being browsers to convinced online paying customers?" The answer: "user-generated content (UGC)." Remember that acronym; it'll be mentioned a lot. User-generated content comes in m...

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Tech Savvy Superhero That Uses Ad Blockers Holding Laptop With Ad Blocked Which Skews Data Analytics

September 08, 2021

211 Are Tech-Savvy Audiences Skewing Your Analytics?

Analytics, Google, Internet

Here's a stat. 58% of Hacker News, Reddit, and tech-savvy audiences block Google Analytics. What's the main culprit behind this skewed data? Well, it's mostly because of ad blockers that have features that block data tracking. By default, bo...