November 09, 2021
151 Snapchat Takes Trying Virtual Clothes On to the Next LevelThe future of how we shop may look dramatically different, especially with the idea of the metaverse added to the mix. So if you're an ecommerce brand, there could be lucrative opportunities to launch creative offline and online marketing stra...
Read moreNovember 05, 2021
268 What To Expect From Social Networks This Holiday SeasonTis the season to be jolly and for brands to get to work and prepare, launch, and make sweet holiday deals come true. So let's wrap this up like a gift and break down what you should expect to see this season. Starting off with Instagram!
Read moreOctober 25, 2021
159 Google and BigCommerce vs Microsoft and ShopifyThese partnerships between Google and BigCommerce and Shopify with Microsoft aim to make it easier to create ad campaigns in one interface. But at the end of the day, both tech companies have a tight grip on the pay-to-play search advertising game.
Read moreOctober 21, 2021
155 PayPal May Acquire Pinterest for $45 BillionArticle Update: As of 10/25/21, PayPal said it is not pursuing an acquisition of Pinterest at this time, according to an update on its website. Ah, Pinterest. Our go-to destination for wedding inspiration, recipe recommendations, and DIY projec...
Read moreOctober 17, 2021
352 Facebook Marketplace Lets You Ship to Non-LocalsFacebook Marketplace celebrates its 5th anniversary with more ways to buy and sell and has added more features for shoppers and sellers. Here's what's trending and coming to the Craigslist-like social media merchant center.
Read moreSeptember 26, 2021
231 Mercado Libre Is Becoming an Ecommerce Giant in LATAMAn ecommerce boom is happening right before our eyes. It's not happening here in the U.S., but right in our own backyard in South and Central America. Keep your eyes peeled on Mercado Libre, the "Amazon" of Latin America says, stock speculators. ...
Read moreSeptember 21, 2021
155 User-Generated Content Influences Consumers More...2,000+ shoppers in a study were asked, "what makes them go from being browsers to convinced online paying customers?" The answer: "user-generated content (UGC)." Remember that acronym; it'll be mentioned a lot. User-generated content comes in m...
Read moreSeptember 17, 2021
172 Streaming Ads Take Center Stage For Holiday ShoppingIf you're a company that has ad dollars invested in traditional TV, you might want to reconsider after reading this article, especially before the holiday season begins. Roku and Harris Poll released an annual survey on Sept. 15th showing how s...
Read moreSeptember 15, 2021
161 Buy Now, Pay Later Model Sweeps Global Markets Now!The buy now, pay later (BNPL) business model has grown fast and worldwide ever since Amazon announced adding that option at the checkout soon through its partnership with Affirm. The payment option has existed for as long as "buy here, pay he...
Read moreAugust 30, 2021
217 Amazon Adds Buy Now, Pay Later Option At CheckoutHallelujah! It was about damn time, Amazon. Here's why you should be excited. Amazon recently partnered with Affirm to deliver a pay-over-time option at checkout for customers in the U.S., and slowly they'll roll out this option to other cou...
Read moreAugust 01, 2021
171 Amazon, LinkedIn, Twitter, and Snapchat: Who Made...3… 2… 1… Times up! Amazon's advertising business posts grew revenues by 87% in a recent second-quarter earning's call, according to CNBC. They generated more than 7.9 billion dollars. Their rate of growth is up 41% percent compared to the ...
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