Paid Advertising

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Beach Showing Sun-Setting With Google Analytics 3 Text on It, Symbolizing Google Sunsetting the Tool July 1st

June 30, 2023

27 Google Will Sunset Universal Analytics July 1st

Analytics, Google, Paid Advertising, SEO

Last year, we covered how Google will be sunsetting Universal Analytics (UA), and well... the time has finally come. June 30th is the last day Google Analytics 3 collects new data, as the cutoff date is July 1st, which is when the search giant wan...

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Person Scissor Cutting Conveyor Belt In Half With Former Meta Employees as the Company Issues Layoffs

May 25, 2023

39 From Layoffs to New Lead Generation Tools, Meta's...

Business and Companies, Paid Advertising, Social Media, Meta

It's been a mixed bag for Meta this week with good and bad news, so let's rip the bandaid off and get into it.

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Google's New AI-Powered Search Engine Bot Magi Helping a User Who's Holding Binoculars Search Online

April 21, 2023

42 Google Updates: New Search Engine, Project Magi, ...

Google, Internet, Paid Advertising, Technology

Google is putting the pedal to the metal to stay ahead in the AI race. We've got a lot to unpack, so strap in your seatbelts as we cover this week's updates.

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Laptop Surrounded by Robots Creating Ads As Meta Plans To Develop Generative AI Ad Tools

April 06, 2023

67 Meta To Develop Generative AI Tools for Creating Ads

Paid Advertising, Social Media, Technology, Artificial Intelligence, Meta

Meta's next bold move is to try and make ads for companies using AI-everything from the copy to the visuals, whether that be a video or an image.

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Phone Surrounded by Tech and Bullhorn Ad Icons Symbolizing Ad Updates From Google, Meta, and Bing

March 31, 2023

646 Google Made Ad Spying Possible, Meta's Reels...

Google, Internet, Paid Advertising, Social Media, Technology

If you run ads, stick around! We've got three major updates from Google, Meta, and Bing, so let's jump into it.

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Person Wearing TikTok Shirt Pointing to Ads On Computer Representing TikTok Entering the Search Ads Market

March 10, 2023

412 TikTok Gears Up To Enter the Search Ads Market...

Google, Paid Advertising, Social Media, TikTok

TikTok is entering the search ads market, challenging Google and Microsoft at their own game.

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February 20, 2023

60 Meta Is Launching a Paid Verification Service

Apps, Content Marketing, Paid Advertising, Social Media

Meta has launched a paid verification subscription service for Facebook and Instagram to sell you blue check marks for $12 a month.

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November 08, 2022

87 YouTube Brings Shorts to TVs

Apps, Content Marketing, Paid Advertising, Social Media

We've got exciting news if you use your TV like a phone. YouTube is bringing Shorts to the big screen—or small, depending on the size of your television.

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October 27, 2022

199 Apple Roundup: Monopolist Business Policies and...

Apps, Business and Companies, Google, Paid Advertising

The tech giants are waging war with Apple over its App Store guidelines, aiming their crosshairs at the company's unfair monopolist business practices.

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Meta-Themed Rocket Launching Out of Phone Surrounded by Ad Automation Tools and Instagram's In-App Post Scheduler

August 10, 2022

108 Meta Adds New Ad Automation Tools and...

Content Marketing, Paid Advertising, Social Media, Meta

Meta added some much-needed updates this week. So let's jump into our favorite one coming to the Instagram app. Instagram's in the next stage of developing native scheduling tools for posts, which will be available soon since it looks 99% ...

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Advertiser Installing Google's Simplified Tag Manager on His Website That Only Use One Line of Code

August 05, 2022

119 Google Simplifies Tag Manager and Adds 4 New...

Analytics, Google, Paid Advertising, SEO

There's a lot of Google news to unpack here, so let's get into it. The company has released a simple, centralized tag solution that can be placed on top of existing global site tag (gtag.js) implementations on websites.

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Laptop Displaying Business Manager Dashboard That LinkedIn's Launching Soon and Will Add Features for Teams

June 08, 2022

110 LinkedIn Is Launching a Business Manager and...

Analytics, Business and Companies, Paid Advertising, Social Media

The LinkedIn Business Manager will be a centralized platform that's designed to make it easy for agencies and businesses to manage people, ad accounts, Pages, and the companies they work with.