Paid Advertising

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Phone on Stage Under Stage Lights Showcasing Instagram's New Features Wrapped Up for October

October 26, 2021

157 Instagram's New Features Wrapped Up for October

Paid Advertising, Social Media, Instagram

Instagram's brewing up some new features to make magic happen on the app and now… on desktop. Let's wrap up October's feature updates for Instagram (IG), starting with one that's been long overdue. IG finally added the ability for ...

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Phone With Ecommerce Iconography Representing How Google Partnered With BigCommerce as Microsoft Partnered With Shopify

October 25, 2021

159 Google and BigCommerce vs Microsoft and Shopify

Ecommerce, Google, Paid Advertising

These partnerships between Google and BigCommerce and Shopify with Microsoft aim to make it easier to create ad campaigns in one interface. But at the end of the day, both tech companies have a tight grip on the pay-to-play search advertising game.

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Conveyor Belt Turning Bad Reviews Into Good Ones as FTC Cracks Down Fake Reviews and Endorsements

October 18, 2021

145 The FTC Sends Warning to Ad Agencies and Businesses

Business and Companies, Paid Advertising

The FTC sent a notice to hundreds of businesses about fake reviews and other misleading endorsements and how they will be fined if caught deceiving consumers. They stated that social media has "blurred the line" between what's real content and...

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Google Adds Continuous Mobile Search as Seen on Search Results Page Illustrated on Phone

October 16, 2021

137 Google Adds Continuous Search Results for...

Google, Paid Advertising

Starting this past Oct. 14th, continuous scrolling comes to Google Search on mobile devices. Users will be able to keep scrolling as search results automatically load until page 4. The update will roll out on an international level in multiple lan...

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Google and YouTube Ban Ads and Promoted Content Denying Climate Change Worldwide

October 10, 2021

168 Google and YouTube: Ads Can't Deny Climate Change

Google, Paid Advertising

Google and YouTube will cut off ad money and monetization for climate change deniers who try to spread misinformation via ads, published content, and videos on YouTube. They want to create a safe space for users to prevent false information.

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September 27, 2021

258 Spotify Courts Advertisers With 'All Ears On You'...

Business and Companies, Paid Advertising

All eyes are on Spotify as they kick off their "All Ears On You" campaign to win more advertisers. They want to attract more SMEs to advertise on their platform versus the traditional larger brands they normally attract.

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Person With Remote Control Pointing at Streaming Apps Next to Shopping Cart

September 17, 2021

171 Streaming Ads Take Center Stage For Holiday Shopping

Apps, Ecommerce, Paid Advertising

If you're a company that has ad dollars invested in traditional TV, you might want to reconsider after reading this article, especially before the holiday season begins. Roku and Harris Poll released an annual survey on Sept. 15th showing how s...