Social Media

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December 06, 2023

14 Gen Z Ladies Spend More Than Time on TikTok

Apps, Social Media

If your target market is Gen Z women, TikTok might be a good bet for spending your advertising dollars. TikTok has a dangerous ability to convince Gen Z ladies to adopt trends and spend money. Statistics show 75% of Gen Z women use TikTok, compare...

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Judges Hand Holding a Gavel with Word Banned

December 06, 2023

9 Ban on TikTok Will Have To Wait

Social Media, TikTok

We know what you're thinking. What ban? Well, don't feel bad. We didn't know until today. Here's the deal. The great state of Montana decided TikTok was no longer going to be welcome and instituted an unprecedented state-wide ban on the Ch...

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December 06, 2023

13 Instagram and Facebook Messenger Are Breaking Up

Apps, Social Media, Meta

Starting in mid-December, Instagram and Facebook Messenger are severing their ties. Don't worry. It's a mutual split with no hard feelings. Meta is starting to disconnect the ability to "cross-app chat" with your Instagram contacts via Fac...

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December 05, 2023

23 Cash In with Reddit's Conversion Placement

Paid Advertising, Social Media

Everybody loves a good carnival ride, right? Now Reddit is introducing a carousel, but not the kind you find in an amusement park. Remember when LinkedIn got rid of its carousel ads? Not Reddit. Reddit is going the opposite way as the p...

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Hand Holding a Phone Showing a Person Dancing in Video

November 30, 2023

21 TikTok Pushes Long-Form Video

Apps, Social Media, TikTok

The originators of the short-attention-span video are now pushing for long-form video. It's no secret that TikTok has allowed ten-minute videos for some time, while YouTube Shorts is still stuck with a 60-second limit. The logic behind the shor...

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November 29, 2023

17 Meta's New Subscription Model Hits Troubled Waters

Paid Advertising, Social Media, Meta

Remember when Meta introduced those expensive ad-free plans for Facebook and Instagram back in November? Not that long ago, right? Well, the company is already wading into troubled waters with the European Union (UE). It doesn't take Meta ...

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November 27, 2023

23 Pinterest's Hidden Power as a Luxury Marketing...

Apps, Content Marketing, Social Media

In the colorful tapestry of creativity, where cat memes and outfit inspo reign supreme, there exists a virtual wonderland often overlooked by the masses: Pinterest. While it may seem like a haven for design aficionados and DIY fans, recent insight...

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November 21, 2023

24 The Hits Keep Coming for X As Major Advertisers Bail

Apps, Social Media, X

Things are never smooth sailing when it comes to Elon and X. Even as he introduces ways to make the platform more likable and sustainable, he finds a way to alienate. As always, X (and Elon) can't seem to make friends this past week. The plat...

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Computer Screen with Bullhorn and Smiley Emojis Bursting Out

November 20, 2023

18 TikTok Gets Chatty About Advertising Policies

Apps, Social Media, TikTok

TikTok is taking some big steps to make it a little easier for users and advertisers to better understand how the platform handles ads for advertisers and users. TikTok, of course, points out that "businesses show ads on TikTok to reach peopl...

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Person Coming Out of Cell Phone Surrounded by Thumbs Up and Hearts

November 17, 2023

11 Instagram Users Get a Surprise With Big Updates

Social Media, Instagram, Meta

Meta is promising some new surprises for Instagram users. Among the goodies users can expect will be shiny new editing tools for Reels, a Media Clip Hub, new fonts and voices, an audio browser, custom stickers, awesome filters, an easier editing p...

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Cell Phone with Carousel Frames and the Words Bye Bye LinkedIn Carousels

November 16, 2023

16 Get Ready To Jump off the LinkedIn Carousel

Apps, Social Media

We hope you're ready because the time has come to get off the carousel. It's been in the news for at least a month now. LinkedIn is saying bye-bye to carousel posts, profile videos, and its in-image linking option. Straight from LinkedIn: "St...

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Large hand holding magnet and drawing little people to it

November 15, 2023

17 Elon's New X Algorithm Aims To Help the Little Guy

Apps, Social Media, X

Elon is one of those guys who draws all kinds of attention and is sometimes an easy target for not-so-flattering press, but here's some news that will be hard to find fault with. The company formerly known as Twitter (kind of rolls off your t...